Deferment of Exchange Rate Changes for Downloads
Ahead of the launch of our new website tomorrow, we have an important update on international download pricing.
Big Finish made the decision some time ago that, with the introduction of the new website, we would review the continuation of the policy of charging download purchasers outside the UK on a 1:1 ratio between currencies.
When downloads first started, they were a very small part of sales. Now downloads are over 50% of our sales and the disparity in prices for downloads is more relevant.
As many of you will know, CD prices on most ranges have not increased since 2004 and download prices on most ranges have not changed since their introduction in 2006. In the meantime, compound inflation between 2006 and 2019 is 43.5%.
We had proposed moving download charging for those outside the UK to a rate based on the exchange rate for sterling from Monday 1st April 2019.
However, having received feedback from supporters of Big Finish outside the UK, we feel a further review is required and it has been decided to not make any movement away from 1:1 pricing for a further two months.
At this time, I would also like to apologise for not giving enough notice of the decision to make this change. There were a number of internal delays which meant that the original statement about the introduction of exchange rate pricing for downloads did not go up on the site when it should have done.
Jason Haigh-Ellery